[New post] Tai Tai Japanese/Hawaiian Restaurant’s Yelp and Google Places Listing Will Never One up Underwear Selfies and Dancing Vids (So This Is How You Stay Connected With Your Customers)
Greg Taniguchi posted: " When it comes to growing a social media presence, I tell my female friends to go onto Tinder to grow their followers. The same goes for Yelp and Google places for restaurants, YOU HAVE TO BE ON them regardless if you like whiny Yelpers or anybody and eve"
When it comes to growing a social media presence, I tell my female friends to go onto Tinder to grow their followers. The same goes for Yelp and Google places for restaurants, YOU HAVE TO BE ON them regardless if you like whiny Yelpers or anybody and everybody"reviewing" your business (Google Places is good tho, *wink *wink Google algorithm). Although as far as dick pic'ng Tinder'er's go, have fun with that.
Any information you post online, It is all about those impressions or how many people will see your content. If they don't see it, you will have people yanking on a locked door because YOU ARE NOT OPEN FOR INDOOR DINING (yea, I'm shouting for the people in the back).
To "Help" Tai Tai, I Had to Post on Yelp, But I Am Not About to Give Yelp an Exclusive
Any Google search for local businesses, especially restaurants, will yield a Yelp or Google Places listing. That is one reason you will very unlikely not see this post. Unless I can provide more useful information outside their format which I intend on trying to do. Unfortunately, both platforms are good at covering most Google searches (so how the hell are you reading this now? You tell me).
My Tai Tai Yelp Post is Below But with 28% Less Spelling and Grammatical Errors (There is Still Errors and My High School GPA is Reflective of That)
I was at Starbucks since I can work remotely, which is also why I did a double-take at the restaurant next door, Tai Tai. I initially wrote them off as hacks till I Googled them as I sat at Starbucks. I then saw that they were part of Sushi Sasa a.k.a. Wayne Conwell, WTF! They are one of the only legit places in Colorado, so I was happy/excited to see an extension of them open up only blocks from where I live and "graduated" from (TJ is the high school next door to Tai Tai).
Finally! A location in my neighborhood means not having to Uber it all the way to Sasa because a drink or three is a requirement for me. Now, I only have a short Uber ride away or worry of a DWI on a bike which is slightly harder to do. Although, LA County sheriff's department let me know firsthand when they pulled me over on my bike. After being asked to step off my bike, that was followed by a pat-down, handcuffing, throwing all my belongings on the hood while narrowly groping my franks and beans, and questioning me that it is not impossible to be detained on a bike (I have a Yelp review on them).
Except that wasn't an issue tonight at Tai Tai since they never opened their doors. Since I moronically checked Yelp, like a dumbass waiting for them to open (the one platform they have not claimed/maintained). So I am posting on Yelp and my blog to let you know they only do take-out currently, which I didn't bother doing.
Well, I guess this 1.6 GPA student with a 4.90 on Uber will patiently wait for them to open one day, hopefully soon. Because like they say, the best things are worth the wait. An example that comes to mind is like with my ex, I had to wait till the very end of the night on our first date for some snoo snoo.
So How Does a Small Business Keep Their Customers in the Loop?
There is a reason why you do not have marketing companies or businesses that cater to small businesses. It is because what limits all small businesses is the small business owner. That is what determines a small business being a "small business." These owners tend to try and take everything on themselves, so all these businesses will come up short. Although, I started this blog to aid the anomalies, the small businesses owner who can and will go beyond. The resourceful types that will lean on a blog or professionals within their field to help guide their decisions. All of which will in turn will help to keep their customers in the loop.
PUT AN EFF'N SIGN PROMINENTLY ON YOUR FRONT DOOR (not knee height on the lower left-hand side of your door, and more like at eye level. Starbucks does it, and static cling signage is like $20).
Encourage your customers to connect with your business through social media (Facebook and Instagram are the core platforms), email, to text marketing.
Each one of these channels and methods have their pluses and minus and depending on the type of business you have, one might be better than the other.
Within these platforms, many of them will allow you to get the word out at no cost although to maximize your reach, you will be required to pay to "boost," "advertise," or "promote" your message.
Do not try and do this on your own if you have no clue, hire a digital marketing specialist to target your demographic from region to interests (I can not tell you how often I get poorly targeted content).
Last for a reason, micro-influencers to bloggers/vloggers. Many of them have little to no following, and the vast majority do not care about your results for posting your content. The pricing can vary widely although most are from $300-$750 or thousands. Just do not expect great results from selecting a random influencer because many get off on the fact they are making money.
Well, that is my 2-3am rant, because I was betting my own writing would put me to sleep.
No comments:
Post a Comment